Principles of design beautiful product packaging

Product packaging design is extremely important to show the basic information of the product and preserve the product while being aesthetically pleasing. Therefore, the design of product packaging also needs to be concerned and follow the principles. Join us to find out!

Principles of product packaging design

1. Brand identity

Packaging is the face of the brand. They are present everywhere, every time, direct contact with customers and greatly influence customers' shopping behavior.

Therefore, the principle of having a beautiful packaging design must firstly ensure the brand identity of the business.

The design must emphasize the logo, logo, slogan or other identifying characteristics of the business on it to make customers pay attention, remember and not to be confused with other competitors.

2. Creative

Creativity is the principle required to have a beautiful, impressive packaging design. Creativity will create a special attraction with customers in choosing to buy products, highlighting products among hundreds of thousands of other product lines on the same booth.

Customers will be impressed and collapsed right in front of the different packaging patterns, striking and attractive, with distinct highlights.

Statistics show that 80% of customers decide to buy after looking at the product packaging design. Therefore, the focus on creating a unique and attractive packaging is an indispensable principle for an impressive packaging design.

3. High applicability

A packaging design is appreciated when it is not only beautiful in appearance but also in high applicability, convenient for consumers to use.

Applicability is shown in the convenience of handling, convenience during transportation, use, storage and storage.

4. Honesty

When deciding to buy a product, customers not only focus on the form of packaging, but also carefully consider the information provided on that packaging. Honesty is the principle that every business needs, not only in packaging design but also in all of its business activities.

Customers require information to be truthful, complete and easy to understand about the main factors that customers are interested in such as ingredients, ingredients; Usage - storage as well as manufacturing date, expiry date of the product.

An unknown product with unknown information will only create doubts for customers about the quality of the product. In contrast, a packaging that provides complete and accurate information around the product will create great trust in customers about product quality and company reputation.

5. Material

The last element that makes up a perfect packaging design is the material.

Packaging material is also an implicit assertion that the business is dedicated, focused on its products or not, right from the packaging design.

Product characteristics should be considered to select the most appropriate packaging design material. The material is not only durable, but also has the feature of preserving the product from external influences such as moisture, dirt, temperature, impact ...

Environmentally friendly materials are also very popular today.

Basic elements in product packaging design

1. There is a consistent coordination

When designing packaging, we need to have a consistent coordination to create a unique style and characteristics of the brand. It can be a combination of colors, layout and background to help identify the brand of customers faster, more accurate and make customers can remember about the product, about our company.

2. The packaging must be impressive

Packaging design needs to make a good impression on customers, especially for high-end products.

So how is a good impression?

That is to overcome the common design principles that many people use. Use images, fonts, icons, layouts in a specific style, in accordance with the product features contained within.

3. Packaging must stand out

Why do packaging need to stand out? Because prominence is extremely important to make a difference between products, as they are lined up alongside hundreds of other things. Products will be weighed, compared and identified by customers with a range of other products next door. And to be able to compete and win on this battlefield, you need to do one thing for your product to create a highlight among a range of other products. Be outstanding.

4. The packaging must be attractive

Your packaging is impressive, your packaging is outstanding, but what if it's not attractive? That is one of the things that disturbed the packaging design team very much.

Why bother so, because in some industries, the packaging needs to show the appeal, attractiveness, sympathy and emphasize the characteristics of the product.

5. Packaging must attract users' good feelings about the product

The last step to win the hearts of users is to have them attract them, pick up products to look at and take them home. All of these processes are called "emotional processes", and beautiful packaging design must attract the user's good sense of the product through the packaging design, packaging material, size and dimensions. Structure of packaging.

6. Must protect the product

This is the most basic element, the packaging must always have the function to protect the product as safe as possible. Packaging can be beautiful, impressive, attractive, but not up to this 6th criterion, as they are thrown away. So, no matter how you focus your resources on the above factors, always spend the most enthusiasm to create the best product packaging.

Mistakes in product packaging design

1. Designing product packaging is too monotonous

The uniqueness and fancy always have a very strong impact on consumers' emotions. Therefore, their purchasing decisions are also largely based on good impressions about product packaging design instead of brand reputation or product quality.

However, many brands pursue a minimalist style that is invisible to the general, because of the lack of skill in the design that makes them become monotonous, inferior and do not highlight the product. Imagine if your product is sold in a supermarket, customers will easily ignore it because it is not enough to attract attention. Therefore, try to create eye-catching and appropriate accents to hold the eyes of customers to your product. Remember an important principle that is simple, not monotonous!

2. Designing product packaging is too complex

Contrary to simplicity, complexity is also one of the mistakes in product packaging design. A product with too many detailed and cumbersome packaging will make customers spend a lot of time to observe and learn information; Of course customers won't like it. You should use lines, bold text and small font size to make a good impression.

In addition, please arrange the details, textures, words reasonably; Product parameters, materials or instructions for use should also be arranged in harmony with the gaps to avoid causing confusion for consumers.

3. Product packaging design lacks in usability

You know what one of the most important functions of product packaging design is? It is protective and contains product inside. Therefore, product packaging design is not only responsible for attracting customers and advertising products, but it also needs to ensure the usefulness, convenience as well as ease of use.

Packaging design process

1. Understand the packaging layers

There are 3 product packaging layers: outer layer, inner layer, and product layer. Your product may need 1 or all 3 layers.

Outer packaging will be the first thing customers see. It protects and blocks your product book from outside. This could include the box you use to transport your story or the bag you put the product inside at the store.

The inner packaging is what keeps the product safe after the outside.

The product layer is what most people will think of when they think of the product: a toy box, a bottle with a label, a candy bar paper cover, etc.

Each layer on the packaging is an opportunity for you to convey your brand story.

2. Select the type of packaging

There are many different types of packaging designs for your product:

Boxes, bags, bottles, crates, jars, jars, paper bags, wooden boxes, .... Or whatever genre, material that helps you to be different from your competitors, consistent with brand characteristics, suitable for the target user, optimal production costs, .. You can use this for your packaging design.

3. Print the product packaging

Print the product packaging is also the job you have to calculate before embarking on the design. Pre-discussion with the printer will help you ensure the price and quality of the product after mass production. You do not want the printed packaging to be completely different from the design on your computer.

4. Organize the information structure

Let's return to these 3 questions, specifically about who will buy your products, and how they will find them. You will use this answer to organize the information structure shown on the packaging.

Above are some of our sharing on product packaging design. Need advice to get the best product packaging, please contact us immediately!