Each year, the packaging industry produces a number of unique trends. Consumers' buying habits change over time and by 2020 From sustainability and environmentally friendly packaging to "smart packaging" and beyond. In the article below, we will take a look at the Top 5 packaging design trends for 2020 and think about the dynamics of each.
1. Packaging trends made from sustainable and environmentally friendly packaging materials
The year 2020 will see a greater demand for more sustainable packaging supplies than we did, and that is saying something. 2019 saw some of the biggest climate change protests ever in world history with massive demonstrations across different countries around the globe. As millennia generations and "Z" continue to expand into the workforce and become larger consumers; sustainability, recycling and environmental issues will continue to be central
From waste-free packaging reform to reusable packaging programs like LOOP, earth-friendly packaging supplies are expected to continue to explode in popularity and creation. greater demand from consumers. Flexible packaging supplies such as stand bags, shrink films and stretch films will be combined with new plant-based alternatives like bio-polymer based packaging plastics.
The ever larger "reduce, reuse and recycle" movement is expected to grow even bigger as the world continues to become aware of the environmental impact of packaging supplies. Major problems related to plastic and other waste have been inundated in the sea. Forcing companies to offer eco-friendly alternatives to packaging materials such as glass, metal, paper, plastic and others
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2. Smart packaging design trend, augmented reality
Whether we are talking about augmented reality, QR codes or RFID technology, it all has to do with the idea of smart packaging. As technological innovation develops, we will see more interactive and multimedia applications for augmented reality involving everything from wine to children's toys. RFID applications will help ensure superior tracking for all products, and gaming will continue to change the way consumers interact with their products and packaging.
In the packaging field, we will see gaming goals that provide an educational experience for children, playful designs and art that evoke the spirit of the product contained within, accumulate badges and give Similar prizes to social media and mobile games. We will also see an increase in video and digital gaming experiences combined with traditional packaging materials.
As the rise of unboxing experiences to classic, luxurious, and unique packaging experiences continues to draw consumers to unexpected experiences, we will likely continue to see a fusion of objects. Traditional packaging materials like cardboard and paper are combined with digital technology in ways we've never seen before.
3. Classic packaging design trends
As it is often said, "what is old is new". In our modern technology era, consumers are beginning to show more interest in simpler back experiences. With the rise of consumers looking to recreate the joy of retro experiences in music, video games, movies and other media, the nostalgic art of "the old days" will continue to show the development of interest in classical.
In the world of packaging, this means we'll see more modern designs based on classic aesthetics and colors. Typography, color tone, texting, branding, and related dynamics achieve success for their wearer by embracing the emotions these designs bring to consumers both young and old. The appeal of this trend lies in the classic packaging that boasts a beauty connected to the historical past
Unlike the commonly used luxury packaging and the aesthetics of the classic design, niche market classic packaging will need to be careful when it comes to sustainability. Since the combination of different materials in luxury packaging can lead to difficult by-product waste recycling, classic packaging has to find a way to cross the barrier between sustainability and the motivation required to Meet the experience that consumers expect.
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4. Minimalistic packaging
Minimalistic packaging looks great when combined with classic and classy packaging materials. Minimalist packaging helps to recognize brand messages better, provide product information accurately and quickly enough for buyers to learn about the product.
5. Evolution in e-commerce packaging
Cuối cùng, chúng ta đến với thương mại điện tử. Trong thời đại của thương mại điện tử. Trong thế giới bao bì dùng cho ngành thương mại điện tử có một số thách thức thú vị cho cả công ty và người tiêu dùng. Các trang thương mại điện tử đang giảm bớt cam kết của họ để đảm bảo rằng bao bì của họ vừa mạnh mẽ vừa bảo vệ các sản phẩm bên trong đồng thời nói về sự cống hiến cho các vấn đề bền vững và môi trường. Không có gì ngạc nhiên khi các công ty khác trong kinh doanh e-com cũng đang cố gắng cân bằng hành động này
Với nhiều khách hàng thường bày tỏ sự khó chịu vì bao bì quá mức và những lo ngại về môi trường đi kèm, các doanh nghiệp tham gia bán hàng thông qua các trang web thương mại điện tử cần có thể tìm thấy sự cân bằng giữa việc đóng gói đúng cách và bảo vệ sản phẩm của họ mà không sử dụng quá nhiều nguyên liệu. Thế giới đang ngày càng có ý thức hơn về chất thải và ô nhiễm và những mối quan tâm này cũng đi đầu trong bao bì e-com.
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