For any product that wants to launch, in addition to product quality, the packaging factor is also quite important. Therefore, you need to choose packaging design that is impressive and appealing to customers. Join us to learn about the benefits of packaging design.
1. Brand identity
You want your brand to be popular and the fact that your brand is what you say about it. Excellent packaging not only requires attention, but it is also something that lets customers remember your brand, about the most important information they can expect from your product or service. . How do you connect with your audience? By creating valuable materials strong enough to connect emotionally with them.
2. Connect customers with brands
For businesses, the most effective contact point between brands and customers is the product. The product packaging itself is a brand identity and makes the product different from other products. For example, in the cosmetics industry, particularly shampoos, product packaging makes it easy for customers to identify and quickly choose between Clear and Dove, Neptune or other anonymous products.
For every major brand, when it comes to increasing product strength, knocking out competitors on the shelves and growing revenue, constantly improving product packaging. When the product packaging is improved, it will help attract more customers, make more impression, and thereby bring business efficiency.
3. Increase sales
Sometimes, the packaging design also proves to be superior to other elements of the brand because it stimulates shopping and creates revenue. Turnover is the source of business life in the short term or long term.
This proves convincing in everyday consumer goods, which are cheap or medium priced. Among thousands of similar products in terms of component value, of course the most beautiful and eye-catching products will enter the user's basket.
The impression that the product packaging is created as much as possible, our business will create as much interest and as such, our potential for growth is also greater. The more you interact to attract the attention of your audience, the more opportunities you have to sell. Highly professional packaging sends the message in an attractive and creative way. That is a way of advertising without words, silently, but it brings big profits.
4. Transmission of product information
Many products need to provide complete information to customers such as health-related products such as drugs, functional foods, food or installation, use, and attributes such as technology products. .
There are not always salespeople nearby, so product packaging functions to provide product information.
5. Increase the value of products
This is easy to understand when the same product, but put in luxury boxes or bags of exquisite designs, their prices are always higher. And customers accept that higher price, no resistance. Because their minds believe that the product in that box is definitely worth more even though it is still it. Moreover, carrying with them such beautiful bags or boxes, they feel their value increases.
6. Protection of products
Protection of products and containers is a function, the initial meaning and the beginning of packaging. Today, packaging, despite adding many other functions, still develops its ability to contain and strong properties that protect products from the effects of the environment.
Designing product packaging besides design designs (designs that help disperse impact force), presenting motifs, another important factor is material. Material makes the packaging more beautiful, better stamina like metal, plastic ... From there, the product is better protected.
7. Create a brand impression
The eye-catching and impressive packaging design will help customers impress and remember your brand. For example, Adidas is a big brand in the world. And mentioning this brand, it is impossible not to mention Adidas shoe box. Just by looking away, of course you will know immediately that Adidas, and young people today are very proud to own that box in the house. And that box has given Adidas the name a step further in the shoe market. And according to the crowd effect, they will search Adidas for reference models and buy products.
8. Environmental protection
Designing product packaging towards the environment is not only socially significant, but also socially significant.
Psychology of modern knowledge people is always aware of community and social responsibilities. Therefore, they often target products that benefit the collective or living environment.
The friendly packaging designs of paper, leaves, natural materials ... always create sympathy between the user and the brand.
Thus, we can see that the product packaging design brings a lot of value to the business.
