Packaging is a pretty important product for any product. Not only used to protect products but also have a great impact on brand advertising activities. Join us immediately learn the role of packaging in the branding process.
1. Outstanding brand personality, brand positioning
Product packaging is an important part of a company's brand identity system. The packaging will have to design based on the general orientation of the identity system as well as brand positioning to ensure uniformity. Packaging designers are the ones who build the personality, blowing soul into each product, helping the product to be recognized among many other products on the market.
The packaging of products designed in a simple, colorful direction often makes customers think of the youthful, creative and energetic product lines. As for the product designed packaging based on dark tones are usually high-end products. Color is one of the factors that shows the brand personality very effectively.
2. Increase the attention to attract customers about the brand
Since packaging is the most effective and enduring brand media, it is very important that it transmits brand experiences through the whole structure and design. . Packaging should be a part that supports the overall presentation of the brand's characteristics.
Experts have pointed out that: "85% of customers buy products by the momentary emotions decided". Thus, a product wants to stand out and create sympathy with customers among hundreds, thousands of other products on the shelves, first of all need packaging design that is impressive, unique and professional.
Customers buy a product, they not only buy the product inside, but also be attracted by the design, packaging layout. Through this, they feel the brand personality, the commitment of the manufacturer, the quality shown through the packaging and design. Professional, professional product packaging is a mandatory requirement of businesses when participating in today's fierce competition market.
It can be seen that investing in packaging designs yields much better results than advertising. This has been proven by studies from brand consulting companies, statistics from corporations and independent studies. Experts insist that the packaging design, part of the brand identity system, can outperform the three advertising campaigns and the 8 promotional periods it brings.
3. Provide information that increases trust with the brand
Product packaging needs to provide full information about the brand, place of manufacture, origin, ingredients, usage, expiry date ... It is clear and transparent information that will make customers more confident. into your product.
However, the design of packaging so that both convey sufficient information necessary to customers, just presenting eye-catching, creating effects for the viewer is not easy. Therefore, businesses need to seek the advice and help of professional and experienced designers to create impressive packaging to attract customers.
4. Increase customer loyalty
Packaging is a "bridge" between the brand and the consumer, thereby forming the brand's love. This link is shown in the frequent interaction between the brand image through the packaging every time consumers use the product. If the product quality is good, suitable for users, the brand image will be strengthened, gradually creating brand loyalty.
Sometimes the goal is to create a logo and packaging design system for an expanded product line by relying on the effects of existing brand assets along with creating a unique image for a segment. New item segment.
Today, product packaging is not only considered a container, wrapped products but also a form of "static communication" cleverly conveying personality, brand positioning. This is a powerful marketing tool to help attract customers' attention thus increasing sales for the company.
Thus, with the role of packaging in branding, you will find that packaging design is quite important. Need assistance with the design and packaging quality, please contact our company Nam Phat immediately. We will ensure to bring the best quality products to customers.
